What do patients look for in a dentist’s website?
Are you are a dentist and planning to have your own website to cater to your online target audience segment of yours? If yes then you need to hire the Top 5 Website Designing Company in India to help you have an enticing website for your dentist website.
A dental website does a lot of things. It allows the patients to
schedule appointments accept new patient forms and educate readers about dental health. If you are starting a new dental practice, or redesigning your website the professional Ecommerce Website Designing Company in Delhi will design a great dental practice website with these must-have features.
1. HIPAA Compliance: HIPAA compliance is a major concern for healthcare providers including dentists. This is very important if you have online forms or online payment options. HIPAA compliance means any information transmitted via your website is encrypted and secure. One way to do this is with an SSL certificate. The professional website designers highly recommend SSL certificates for all their clients, especially for healthcare providers like dentists. A security measure like an SSL certificate protects your patients and your practice and no information about the patient is stolen from your website.
2. Pages for Each Treatment or Service: It is important that the prospective patients need to know the kind of services provided. So having a properly optimized page for each service gives you an SEO benefit. For e.g. if someone searches for a root canal in your area, then the page has a chance of showing up in search results. The more people find you via search results the more patients you are likely to get without having to spend money on adverts.
3. Location Pages for Multi-Location Practices: Similar to having pages for each treatment you are providing you will want to create pages for each location you have. For example, a dentist in one area may also have a location in multiple areas as well. The expert website designers optimize the website for one area but also will have pages for other areas as well. This enhances the chances that prospective patients in multiple cities will be able to find them when they search for local dentists.
4. Bio-Data of Each Dentist: Having a bio-data of each dentist rendering service at your practice goes a long way in establishing trust and credibility among patients. When your prospective patients know who will examine their teeth or treat them, they will feel more at ease trusting you with something as important as their oral health. The designers make sure to include your education in the bio-data, including the details from when you are practicing and any other professional association you belong to.
5. Explanation of Procedure Videos: Another important that reliable website developers make sure to include on the dentist's website is the procedure explanation videos. These are the videos that exactly sound like videos that explain the procedure. These are put on your individual treatment pages so that they can ease the mind of someone who is unsure what a certain procedure entails. Also, the videos having dentists themselves explaining everything from root canal procedures to simple cleanings and exams is just one more way to establish trust and prove your proficiency.
6. Online Scheduling: Prospective patients and existing ones want to book an appointment online. Your website works 24/7 and adding an online schedule feature allows you to look at appointments around the clock.
7. New Patient Forms: Another convenient feature that the designers include in the dentist's website is the online new patient forms. The new patient will be ideally able to fill out and submit the forms online. Also, the designers develop a file for new patients that are automatically created when they submit the forms online to save the time your team and streamline the operations effectively.
8. Before and After Galleries: Having before and after galleries on the dentist's website shows the results of your treatment and allows people to envision themselves getting those same results. These pictures will inculcate confidence in the minds of your prospective patients who without any fear will register for the particular treatment.
9. Lead Generation forms and Lead Management: It makes it easy for new and existing patients to schedule their next appointment or contact you with a question at any time. Designers create your form with a CRM tool and ensure no message goes unread again and allows you to manage messages and lead in real-time.
10. Call Tracking: This allows you to know exactly from which area you are getting calls. This will help you understand the ROI of your marketing campaign so you can do more work on it. A proficient web developer can set up call tracking on your website.
11. Social Media Icons on Footer: Adding social media icons in the footer of your website makes it easy for patients to find and follow you on your favorite platform.
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